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DELHI HIGH COURT DECLARES "HALDIRAM" A WELL-KNOWN TRADEMARK, RECOGNIZING ITS CULTURAL AND COMMERCIAL SIGNIFICANCE




In a significant ruling, the Delhi High Court has officially recognized the trademark "Haldiram" as a well-known mark, highlighting its deep roots in India's rich culinary tradition and its expansive reach on a global scale. Justice Prathiba M. Singh, presiding over the case, remarked that the Haldiram brand has not only firmly established itself in the Indian market but has also transcended geographical, cultural, and national boundaries, building a substantial international presence. 

The decision arose from a suit filed by Haldiram, which sought protection for its trademark "Haldiram" and a declaration that the mark, along with its variations such as "Haldiram Bhujiyawala," be recognized as well-known. The case was brought against a Haryana-based company, Haldiram Restro Private Limited, and its proprietors, who were using the mark "Haldiram Bhujiyawala" to market a variety of products, including ghee, salt, wheat flour, packaged water, and basmati rice. 

In response to the plaintiff's claims, the court issued a permanent injunction, prohibiting the defendants from using any marks deceptively similar to "Haldiram" or "Haldiram Bhujiyawala." The court also awarded damages of Rs. 50 lakhs, along with Rs. 2 lakhs in legal costs, to Haldiram. The ruling underscored the importance of protecting well-known trademarks from infringement and safeguarding the reputation of established brands. 

A notable aspect of the court's ruling was its consideration of Haldiram’s claim to have its trademark recognized as well-known across all of India, including West Bengal—a region where, under the terms of a dissolution deed, Haldiram did not have exclusive rights to use the mark. The dissolution deed had granted Haldiram's predecessors exclusive rights to the trademark in India, with the exception of West Bengal. Despite this, the plaintiff sought a declaration that the "Haldiram" trademark be considered well-known throughout the entire country, including West Bengal. 

Justice Singh observed that the unique situation presented by the dissolution deed did not preclude Haldiram from seeking such recognition. Even though the company did not have legal rights to the mark in West Bengal, its widespread reputation, both domestically and internationally, supported the argument that "Haldiram" should be considered a well-known trademark in India as a whole. The court further emphasized that the brand's extensive export activities—spanning Asia and other parts of the world—were indicative of its spill-over reputation, where the authenticity of "Haldiram" products resonates with a broad and diverse audience, including in regions where the brand does not have a formal legal presence. 

The court concluded that despite territorial divisions between certain family members, which affected the use of the trademark in specific regions, these internal arrangements did not diminish the overall reputation and goodwill of the "Haldiram" brand. Justice Singh emphasized that the well-known status of a trademark is not confined to specific geographical areas but is determined by the mark's recognition and trust among consumers across various products and services. 

On the basis of the evidence submitted in the case, including documents demonstrating the widespread use and reputation of the "Haldiram" mark and logo, the court declared that both the "Haldiram" mark and its associated Oval-shaped logo had acquired well-known status. This declaration serves to protect the brand's identity and further solidify its standing as one of India’s most recognized and trusted names in the food and restaurant industry. 

This ruling marks a pivotal moment in the protection of well-known trademarks in India, offering strong judicial support for brands with significant cultural and commercial influence, both within the country and beyond its borders. The recognition of "Haldiram" as a well-known trademark not only affirms the brand’s long-standing heritage and reputation but also reinforces the importance of safeguarding intellectual property rights in an increasingly globalized marketplace. 

 

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