Delhi High Court Declares "TAJ" Marks as Well-Known Trademarks

In a landmark decision on March 20, 2025, the Delhi High Court officially recognized the "TAJ" trademarks, associated with The Indian Hotels Company Limited (IHCL), as well-known under the Trade Marks Act, 1999. Justice Amit Bansal presided over the case, emphasizing the extensive public recognition, prolonged usage, and significant promotional efforts that have elevated the "TAJ" marks to this distinguished status.

IHCL, a prominent entity in the hospitality sector, has utilized the "TAJ" brand since the inauguration of The Taj Mahal Palace in Mumbai in 1903. Over the years, the brand has expanded its footprint to over 130 locations globally, symbolizing luxury and excellence in hospitality. The company sought legal affirmation of its trademark rights, alleging unauthorized usage of the "TAJ" name by certain individuals, which could potentially mislead consumers and tarnish the brand's reputation.

The Court meticulously evaluated the criteria outlined in Sections 11(6) and 11(7) of the Trade Marks Act, 1999, to determine the well-known status of the "TAJ" marks. The key considerations included:​

1. Public Recognition: The "TAJ" marks have garnered widespread recognition both in India and internationally. Notably, the brand was named "India’s Strongest Brand" by Brand Finance in 2020, 2022, and 2023. ​

2. Duration and Extent of Use: With continuous use since 1903, IHCL has established a formidable presence in the hospitality industry, operating numerous establishments worldwide.

3. Promotion and Advertising: IHCL has invested substantially in promoting the "TAJ" brand through various channels, including advertisements, corporate social responsibility initiatives, and a robust presence on social media platforms, amassing millions of followers.

4. Trademark Registrations: The company holds over 100 trademark registrations for the "TAJ" marks across multiple jurisdictions, reinforcing its commitment to protecting the brand's identity. ​

5. Enforcement of Rights: IHCL has a consistent history of actively enforcing its trademark rights, with several court rulings affirming its claims over the "TAJ" marks. ​

   
   

After a thorough analysis, the Court concluded that the "TAJ" marks fulfill all necessary criteria to be declared well-known trademarks. Justice Bansal stated, "Accordingly, the plaintiff fulfills all the criteria set out in Section 11(6) read with Section 11(7) of the Act for declaring the TAJ marks as well-known trade marks in respect of hotels and other related services in the hospitality industry." Consequently, the Court issued a decree recognizing the "TAJ" marks as well-known within the meaning of Section 2(1)(zg) of the Trade Marks Act, 1999. ​

This judgment significantly bolsters IHCL's ability to safeguard its brand against unauthorized use, not only within the hospitality sector but also across unrelated industries. The recognition of the "TAJ" marks as well-known provides IHCL with broader protection under trademark law, enabling the company to prevent misuse that could dilute the brand's distinctiveness or harm its esteemed reputation.

The ruling also serves as a precedent for other brands seeking well-known status, illustrating the importance of sustained brand recognition, extensive use, and proactive enforcement in achieving such designation.

The Indian Hotels Company Limited v. Gaurav Roy Bhatt & Anr.,

[2025:DHC:1714]