The Delhi High Court recently heard a case involving Goodai Global Inc., the parent company of the renowned Korean beauty brand "Beauty of Joseon," and Shahnawaz Siddiqui, who had registered an identical trademark in India. Goodai Global had established its presence in the Indian market, only to discover that Siddiqu had registered an identical mark on a "proposed to be used" basis.
Goodai Global argued that Siddiqu's mark was fraudulent, copying the brand's name, design, and distinctive elements. The company contended that its brand name had become synonymous with high-quality Korean skincare products, and allowing an identical mark to be registered in India would mislead consumers. Siddiqu, however, failed to respond to the petition, effectively failing to defend the allegations of fraudulent registration.
Justice Amit Bansal ruled in favour of Goodai Global, ordering the cancellation of the impugned trademark. The Court found that the mark registered by Siddiqu was almost identical to Goodai Global's original trademark, both in name and design. The Court held that Siddiqu's registration was likely to cause confusion and deception among consumers, given Goodai Global's significant reputation and goodwill.
The Court's ruling serves as a strong precedent for foreign brands facing similar trademark infringements in India. The judgement emphasizes the importance of protecting internationally recognized trademarks from fraudulent registrations and misuse in India. The Court's decision also highlights the need for vigilance in protecting intellectual property rights, particularly in cases where bad-faith registrations are involved. Ultimately, the ruling reaffirms India's commitment to upholding intellectual property rights and preventing unfair commercial practices.
Goodai Global Inc. v. Shahnawaz Siddiqui & Anr.
C.O. (COMM.IPD-TM) 81/2024 & I.A. 1681/2025
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